Meet the Tasti D-Lite team.

Making Tasti D-Lite the number one good-for-you frozen dessert in the world.


A phenomenal concept. With a New York attitude and the flavor of fun.

Our new management team is committed to making Tasti D-Lite a celebration of life and health. We plan to grow Tasti D-Lite to 500 retail centers in just five years. Our executive team’s extraordinary breadth and depth of experience, both in franchising and the frozen dessert sector, will take us there.

President and CEO

Our President and CEO, Peter Holt, brings over 20 years of international franchising experience to Tasti D-Lite. He has a sharp eye for business growth opportunities, most recently working with Great Hill Partners, a Boston-based private equity fund with more than $1.5 billion of capital under management, on the creation of a winning franchise portfolio. Peter has seen the franchise business from all sides, starting with the International Franchise Association, the oldest and largest trade association in the world serving the interests of businesses that franchise. Peter Holt
Then he headed up franchise sales and development for Mail Boxes Etc., and as vice president for "I Can’t Believe It’s Yogurt!", led the company’s international expansion.

Some tasti details about Peter:

  • Writes and lectures extensively on franchising
  • Former chairman, IFA International Affairs Network
  • Former chairman, IFA Global Marketing Group
  • Favorite Tasti flavor: Cake Batter

Chief Financial Officer - Pat Fox

Upon earning a degree in accounting from Duke University in 1965, he joined General Electric Company’s Financial Management Program, progressing through a series of increasingly responsible positions in the power generation and AC motor divisions during a twenty-year GE career. In 1985 he was named Vice President, Finance and Group Controller for Schrader Automotive, Inc., a subsidiary of Arvin Industries, with full financial responsibility for a US-based automotive parts company and six international subsidiaries. Linda Shunk
From 1990 to 1995, he held the position of Vice President, Finance and Administration for Berol USA, an office products manufacturer, later becoming Chief Financial Officer for golf products distributor Datrek Miller International until 2005. Following two years as Vice President, Finance at Sona International Corporation, he joined Tasti D-Lite as Controller in October, 2007, and was appointed Chief Financial Officer in October, 2009. 

Vice President of Marketing – Donna Smith

Since the time she was 10 years old and sold her homemade potholders door-to-door, Donna has been interested in consumer behavior and what factors influenced the buying decision. After receiving her MBA from Indiana University, and practicing her marketing craft for the past 16 years, she believes that she is just now starting to figure it out! Strong retail brands like Arby’s, La-Z-Boy and Oreck are included in her marketing portfolio, as is a stint with the Indiana-based horse track then owned by Churchill Downs, Hoosier Park, where she was Vice President of Marketing and a Company Officer. BJ Emerson
 Donna specializes in the development of Local Store Marketing programs and improving unit metrics, and holds several distinctions for both her educational and marketing achievements.

Vice President of Global Development – Kurt Ullman

Kurt has 20 years experience in international and domestic franchise development and management. As a management consultant with Edwards Global Services, Kurt provided internationally-focused advisory, business development and project management services to franchise companies in the restaurant, transportation, business services, retail, consumer services, automotive and energy sectors. Kurt was Executive Director of International Development at Mail Boxes Etc./The UPS Store where he served in international roles from 1993 to 2004. Kurt Ullman
Kurt played a significant role in MBE’s growth to 1,200 units in over 40 countries. He has also been involved in the inbound and early stage development of two foreign franchise businesses entering the U.S. Kurt has been awarded the professional designation of Certified Franchise Executive by the International Franchise Association and has been appointed to the District Export Council for the State of Tennessee.

Vice President of Operations – Dedria Ryan

Dee has been in the restaurant business as long as she has been able to hold a bus tub. She loves interaction with people, is a self-described “foodie” and never misses the opportunity to have a treat regardless of time of day or weather. Dee is our Vice President of Operations and is passionate about the guest experience, building great teams and growing sales. Prior to coming to Planet Tasti, she worked in Operations for brands like Pinkberry, Dunkin Brands and Cold Stone Creamery. Dee puts her energy into things that enhance the in-store experience so you will likely see her working on new flavors, programs to build sales and loyalty and connecting with owners to share best practices. Dee spends a lot of time in the stores because she feels like that is where the best decisions happen, so you may see her at a Planet Smoothie or Tasti D-Lite near you! Grayson Brown

Vice President of Manufacturing – David Neely

David Neely has almost 20 years of experience. From 1989–1998 he worked with Brice Foods where he served as Vice President of Manufacturing. He produced a wide variety of frozen yogurt and ice cream products for Brice Foods-owned ‘I Can’t Believe It’s Yogurt’. He reduced both product losses and manufacturing costs for the company increased productivity by 100% in his first two years with the company. David Neely