The Tasti D-Lite Way

Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

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From Others:

“Jim and BJ have outlined what every growing business craves-creative ways to reach consumers and form an emotional connection at a reasonable cost.”
- Bill Fry, Chairman and former CEO, Oreck Corporation

"I highly recommend this book for any brand or business looking to understand the work it takes to build loyalty in the world of the Social Consumer."
- Simon Salt, CEO, IncSlingers and Author of Social Location Marketing

"With the advent of social media, connecting with people will be table-stakes going forward. If you don’t know what that means, READ THIS BOOK."
- Jenny Dervin, VP-Corporate Communications, JetBlue Airways Corp.

"Jim Amos and BJ Emerson understand that social media is not about 'tools.' It's about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you."
- Carmine Gallo Author, The Apple Experience and The Power of Foursquare

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