Jim Amos, Chairman and CEO of Tasti D-Lite LLC

Jim Amos

Chairman and CEO, James Amos, Jr., acquired Tasti D-Lite in 2007 with New York-based private equity firm Snow Phipps Group. Mr. Amos has assembled a world-class franchising team with the goal of opening 500 centers globally. In 2011, Planet Smoothie was acquired to be integrated into the Planet Tasti platform.

Before Tasti D-Lite, Amos was the CEO of Mailboxes, Etc., the world’s largest non-food franchise, which is now the UPS Store. He grew MBE from 2,500 to 4,000 locations in 80 countries, making it the world’s largest and fastest-growing franchisor of retail business, communication and postal service centers. Amos was Chairman of the International Franchise Association in 2001, and gained experience in the frozen dessert category through building a 2,500 store network for “I Can’t Believe It’s Yogurt!”

A former Marine Corps captain and veteran of two combat tours in Vietnam, Mr. Amos received 12 decorations, including the Purple Heart and Vietnamese Cross of Gallantry. A graduate of the University of Missouri, he is the author of several books including the best sellers The Memorial, Focus or Failure: America at the Crossroads, and The Complete Idiot’s Guide to Franchising.

Mr. Amos has served on or is serving on the board of directors of The National Veteran’s Administration, The Marine Military Academy, The Marine Corps Heritage Foundation, Meineke Car Care Centers, Oreck Corporation, Zig Ziglar Corporation, WSI of Canada, The University of Missouri, The HealthStore Foundation and Ken Blanchard’s Faith Walk Leadership Foundation.

In 2012, Jim’s leadership in the franchising industry was recognized with induction into the International Franchise Association Hall of Fame.



BJ Emerson, VP Technology, Tasti D-Lite LLC

BJ Emerson

BJ Emerson

BJ’s curious blend of creative and technical abilities can be seen through the innovative solutions and campaigns he manages. His consistent track record of innovation and leadership includes overseeing the rapid expansion of technologies for entire franchise networks. In 2005, BJ led the deployment of a $2M Corporate and Franchise Enterprise technology platform which won a Microsoft Pinnacle award for Excellence in 2006.

As an early social technology navigator, BJ’s unique perspective comes in part through introducing the Tasti D-Lite brand into online communities and ultimately integrating those with the award winning TastiRewards loyalty platform. His early and revolutionary use of mobile coupons on Twitter earned Tasti D-Lite a spot in Twitter’s Business 101 Case Studies which led to invitations for Tasti D-Lite to be launch partners with business products for companies such as Foursquare and Google.

BJ’s projects have been featured as case studies in several different books published in 2011. As well, he provided the foreword to Location Based Marketing for Dummies.

BJ speaks throughout the United States as well as internationally on a regular basis on the topics of social media, technology and customer loyalty.

Twitter: @bj_emerson

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