Review: 50 Social Media Lessons Learned – Snapshot Social Media

Here are 50 nuggets that I pulled out of the book. Read the book yourself and collect your own gems.
Lesson #1 – When it comes to customer loyalty, there is no final destination. It is a journey.
Lesson #2 – Join the conversation.  While customers don’t need a corporate presence to interact around a product, the company has an opportunity to be part of the conversation.
Lesson #3 – Neglect can be perilous. If you choose not to be part of the conversation, your competition can take control and leave you out of it.
Lesson #4 – Transparency and face-to-face conversations will separate the winners from the losers.”

See the full article and all 50 tips here.

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Lecture: Tips from the C-Suite: How to Build a Social Friendly Enterprise

“HootSuite University is proud to present Tips from the C-Suite: How to Build a Social Friendly Enterprise with James Amos and BJ Emerson, c-suites from the social friendly franchise, tasti D-Lite. Explore the 6 key steps for laying the foundation for a social friendly enterprise from the Chairman and CTO who implemented these steps across their own international franchise.”

See the full video here.

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Review: Going Social

“Frozen yogurt franchiser Tasti D-Lite has embraced social technologies in a big way, viewing social marketing as a way to support their independent franchise locations with marketing tools in a cost-effective manner. One example is their repurposing of Apple iPads as in-store information kiosks. Dubbed “TastiPads,” these iPads are housed within a Tasti D-Lite-branded case and offer a custom Tasti D-Lite app providing nutritional information, brand history, and a sign-up for flavor alerts.”

Read the full article here and be sure to check out Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media by Jeremy Goldman.

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Excerpt: 7 Reasons IT Should be Involved in Your Social Media Efforts

“There are certainly arguments that can be made for including just about any discipline in online efforts. Each department (and generation) will have their own strengths to bring to the table. Disciplines like communications, marketing and PR will naturally have much to bring but depending on the size of the organization, social initiatives can literally be birthed out of any department.”

Read the full excerpt here.

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Review: Marketing Roadhouse

“I knew I wasn’t reading just another social media book when I got to page 14 and read “Likability is more of a factor than ever before.” Yes, the authors write about the tools and tactics they use, but the theme of the book is how they connect with their target audience to provide a mutually beneficial relationship. This book was a great read from cover to cover, but these are the three things that stood out to me:…”

Read the full review here.

 

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Excerpt: Franchisor: Embrace Your Co-Creator

“Democratization of the Web has customers choosing not only how they interact, shape and validate a brand image, it is many times helping them drive the direction of services and products. By now we’ve all seen this played out on the web with examples like Gap and Netflix. You may not be looking to change your logo or service offering, but even the smallest of changes can make a big impact in the lives of those embracing a brand.”

Read the full excerpt here.

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Review: The Buzz by Mike Schaffer

The Buzz by Mike Schaffer

I first connected with BJ Emerson, VP of Technology for Tasti D-Lite, several years ago when we both were presenting at a conference in Arizona. What impressed me so much about his presentation was his ability to understand his customers and match the technology available to draw them in to Tasti D-Lite locations.
That skill permeates the narrative of his new book (with co-author James Amos, Chairman and CEO of Tasti D-Lite), The Tasti D-Lite Way

Read the full review here.

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Review: New Book on Social Media Tells the Tasti D-Lite Story


“NYC restaurateur Celeste Carlesimo adored ice cream so much so that she wanted to be able to eat it every single night.
Like other New Yorkers in the early 1980s, Carlesimo was health conscious so she knew her waistline required that ice cream be an occasional treat. But she became determined to find a solution. She felt there had to be a way to develop a healthy dairy-based soft-serve ice cream.”

See the full Huffington Post Books article from contributor Kate Kelly, author of Election Day: American Holiday, American History.

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Excerpt: What the Race for Transparency Means for Your Business

“The race has begun. Indeed, it started some years ago when the very first blog post or online review was submitted by a consumer about a particular service or product experience. Today’s social networks are increasingly empowering customers to have a voice and influence others online. Meanwhile, the virtual and physical realms are coming together with mobile and location-based technologies raising the stakes as more and more information is shared.”

See the full article on BullDogReporter.com

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Book Review Discussion: The Tasti D-Lite Way

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Big thanks to director of digital strategy and planning Emily Reeves and brand manager Evan Daugherty of Stone Ward who sat down recently to review The Tasti D-Lite Way on their Waiting for the Elevator blog/podcast.

See http://waitingfortheelevator.com/book-review-discussion-the-tasti-d-lite-way/.

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