As part of our Grand Opening celebrations on Wednesday, September 17th, free Tasti D-Lite was given away for one hour at our Columbus Circle and Empire State Building flagship locations. Lines formed down the block as hundreds were treated with many experiencing Tasti for the first time.
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Don’t miss today’s opening of two new company-owned flagship stores at Columbus Circle and the Empire State Building. Visit these new, beautifully designed centers for everything Tasti including new products like Pure D-Lite water and Tasti-branded merchandise and apparel.
Your neighborhood Tasti D-Lite centers are getting a makeover, too. Many of them (the ones who opted to join our franchise network) are also re-opening with a spiffed-up new look. Visit tastidlite.com/new for a full list of these locations.
You’ll also notice a difference in service at these locations. (If you don’t, please tell us.) Tasteologists are standing by at our flagship locations to answer your questions related to everything Tasti. We’re out to set the highest standard for service excellence.
Of course, we worked very hard to fix what needed fixing, and keep all the things you love about Tasti D-Lite. Tasti is still lower in fat, calories, and carbs than traditional ice cream. And it still comes in more than 100 fabulous flavors-with most flavors at 80 calories or less per 4 fl. oz. serving.
Join Z100& Greg T from Elvis Duran & the Morning Show at the new Tasti D-Lite Flagship store at Columbus Circle on Wednesday 9/17 from 4pm to 6pm for fun & great prizes!
Tasti Grand Opening Giveaway
On grand opening day 9/17 only, just show up at our new locations at Columbus Circle (1 to 2 p.m.) and the Empire State Building (3 to 4 p.m.) and get a FREE small Tasti!
This week, Tasti D-Lite will celebrate the Grand Openings of two flagship centers in Columbus Circle and the Empire State Building. Part of our celebration will be a “Guilt Free Giveback” promotion to benefit the New York Food Bank. 20% of the proceeds from the sale of Tasti D-Lite frozen dairy dessert products at participating locations from September 17th-23rd will be contributed to The Food Bank for New York City. For more information, see tastidlite.com/new.
Tasti D-Lite recently participated in the 2008 Mercedes Benz Fashion Week (Sep 5-12) events in Byrant Park. Guests were treated to samplings in the main tent and backstage at various times throughout the week.
The NY Times ran this article and several celebs and socialites were caught enjoying a treat at Fashion Week.
We previously mentioned the abundance of information in the social media related to Tasti D-Lite. Our customers are fanatics and they are sharing their Tasti D-Lite experiences all over the web.
It seems the national media has finally caught on to what our customers have been talking about. We believe this recent attention is just the start of what is to come with some big events planned for September at our two new flagship stores.
This Wall Street Journal article focuses on the expansion plans for Tasti D-Lite. Fox Business subsequently followed up with this interview, then came the NBC Today Show with this piece. CBS joined in with this segment.
What next?
Stay tuned for more information on the Tasti D-Lite brand re-launch.
The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!
(June 24, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is teaming up with another New York icon to give New Yorkers the first look at this revitalized brand. The newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.
“We are thrilled to be bringing New York’s dessert icon to one of New York’s most famous cultural landmarks,” says CEO Jim Amos, “The Empire State Building is a natural fit for our brand which began in New York and is soon to be available across the country and around the world.”The Empire State Building location is the second company owned lease to be signed.
The flagship Tasti D-Lite store will also open this summer at 60th and Broadway. In September, Tasti D-Lite will stage a gala grand opening and brand re-launch at both locations.
For over 20 years, Tasti D-Lite—the world’s number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.
For additional information about Tasti D-Lite, please log onto www.tastidlite.com
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Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 or jhassan@alisonbrodpr.com
Recently, the “Mobile Tasti” van participated in the Love Heals benefit in the Hamptons. This annual benefit was inspired by and dedicated to the memory of Alison Gertz, a young Manhattanite who died of AIDS in 1992. For the last 15 years, 50,000 young people annually are given the message of safer sex practices through speakers’ bureaus, educational videos and lesson guides. The organization has made a footprint and continues to grow as its message of love, hope and safety in sexual practices spreads.More information on the recent event can be found here.
Be on the lookout for more appearances of the Mobile Tasti van.
Who doesn’t love a good Top 10 List? We have gathered together some of the best quotes from around the web related to Tasti D-Lite. Each of these unsolicited entries have provided us permission to share just a glimpse of their Tasti experience.
10. “Tasti D is pretty much our favorite place on earth.” -Jodi & Cerina Found here.
9. “And now, I must step out for my nightly fix of Tasti D*Lite. I have a $2.75/ day habit. I hope they have Oreo Cookie!” - Valerie F. Found here.
8. “There was a time I used to eat it everyday. I am a bit better now,…” -Rori Found here.
7. “”For the first time I can honestly say that piece of luggage which you call a purse is actually useful,” he said shoving our contraband into my bag. We managed to get two cups of Tasti D (with lids) in as well before we rushed to buy the (movie) tickets across the street.” -Carrie G. Found here.
6. “I fall victim to its charms almost daily.” -Julia N. Found here.
5. “Jenny, you have to come back. It just isn’t Tasti D-lite without you… even though it’s just as yummy whether you’re here or not.” -Monica F. Found here.
4. “Running, running, running home as fast as I could to savor the creamy deliciousness that I was carrying.” -Laura Found here.
3. “…the basic ingredients in Tasti D are listed on their website. And most of the words are ones I’m familiar with.” -Scott R. Found here.
2. “If Tasti D-Lite frozen yogurt were a woman it would have a restraining order against me.” -Matthew S. Found here.
And our #1 pick for best Tasti D-Lite Customer Quote on the Web:
1. “I like to imagine that until the moment I step into the store, the flavors of the day have yet to be decided, and as I push the door open, the frozen dessert gods scan my soul and offer flavors as some sort of karmic redemption.” -Sam D. Found here.
